China's Huawei saw its smartphone sales jump

 

 

Apple and Huawei crying laughing. If sales of the smartphone firm at the apple disappointed, Huawei, he was full house in the first half. Sales in China reached 48.2 million units worldwide in the first six months of the year. While Apple remains more powerful with more than 47 million iPhones sold nothing much more expensive than last quarter, but the dynamics of Huawei is remarkable. In China, it has more than doubled its sales. And he who seeks 100 million units sold in 2015 may well be, this time, meet its objectives, while he had missed the last two years.

 

The performance of Huawei is all the more remarkable that the smartphone market is slowing in the Middle Kingdom. In Q1, sales decreased for the first time in six years (- 4.3%), according to IDC. Whereas over the last five years, the market grew by 88.8% on average! Over three quarters of mobile devices are now smartphones and China has become a replacement market close to saturation. Xiaomi, Huawei's fiercest competitor in China and rising star of just five years, knows something, who saw its revenues win in the first half for the first time compared to the previous six months.

Actually Huawei, which is now the fourth largest smartphone maker, is fortunate to have made the shift from high-end phones. These, together with its mid-range, jumped 70%, said the Chinese, the assumed strategy is to walk on the beds of the two giants in the world of smartphones: Samsung and Apple. For now, China is still Apple is the king, with 14.7% market share, ahead Xiaomi (13.7%), according to IDC. Huawei ranked third (11.4%), before Samsung (9.7%).

But Huawei's Path. He who operates in smartphones that since 2009 there plays a good breakthrough. His first job and the one that still generates 70% of her income remains the sale of equipment for operators. But in the first half, it was the sales of smartphones that have driven growth in its turnover (+ 30% to $ 28.8 billion). The only division general public, the one that counts smartphones, jumped 69% in one year. At the end of the year, it should reach 20 billion dollars, against 16 billion initially planned.